We\u2019re experts on digital marketing. We know how to make PPC campaigns effective and draw in relevant traffic to the right landing pages. No matter how good we are at our jobs though, we\u2019re never going to know your business as well as you are. You\u2019re the expert on YOUR business. You know what products are bringing in the most RFQ\u2019s, what language is used most often in your industry, and what your customers care about most.<\/p>\n
So, having some level of collaboration with your PPC account manager usually leads to better results. Understanding what information is helpful for you to give us marketers can be confusing. For that reason, we\u2019ve laid out the top four questions we ask our clients to improve their accounts.<\/p>\n
1. How much business are you getting?<\/strong><\/p>\n More than any other information you can give us, this is the most important. Our goal is to increase your sales. So, if you\u2019re not getting more business, something\u2019s wrong. We try to check in with our clients at least quarterly to see how everything\u2019s going, but if you\u2019re having an unusually busy or slow month, let us know! We can use that knowledge to make informed changes to your account to increase its success.<\/p>\n 2. Are you getting any irrelevant inquiries? <\/strong><\/p>\n If you\u2019re seeing a pattern of RFQs for projects that your company can\u2019t do, the sooner you tell us the better! This likely means your campaign needs to be adjusted to better fit your company\u2019s offerings. We also like to ask this question quarterly, but if you notice any irrelevant inquiries beforehand, please reach out. If you don\u2019t tell us, we don\u2019t know.<\/p>\n 3. Do your sales percentages add up with your ad group percentages?<\/strong><\/p>\n Quick explanation of ad groups: Each company with PPC marketing has a campaign with a daily budget they chose. That campaign is made up of ad groups. Each ad group represents a different product or service the client sells. So, one of our clients sells meters. Each of their ad groups markets a different type of meter, whether that be analog panel meters, digital meters, VU meters, etc.<\/p>\n Those ad groups share the campaign budget on a first-come-first-serve basis — the budget isn\u2019t split up equally. One ad group can use all the daily budget before noon if it\u2019s popular enough and once the daily budget is depleted, the ads turn off for the day.<\/p>\n Why does this matter? The percentage of the budget used by each ad group should be roughly equal to the percentage of sales each ad group brings in for your company. Let\u2019s say the analog panel meters ad group is using only 20% of our client\u2019s budget, but this product represents 80% of their sales. That\u2019s a problem! It means they\u2019re not getting enough exposure where it matters.<\/p>\n Help your account managers by letting them know what percentage of your revenue is generated by each ad group. We can use that information to make sure your budget is being spent efficiently.<\/p>\n 4. Do all your keywords make sense?<\/strong><\/p>\n We send our clients their keywords monthly in the form of a performance report. It\u2019s easy to ignore those monthly reports in the busyness of the work day, but taking the time to at least skim the keywords is extremely helpful for your campaign. If you see a keyword that you\u2019re not sure about, one that\u2019s missing, or you have a question, reach out! The keywords in your campaign are the ones we found to be accurate from our research and the information you gave us, but you\u2019re the one who\u2019s going to know whether they\u2019re truly relevant.<\/p>\n Ultimately, it\u2019s our job as account managers to contact you to make sure our efforts are generating leads. However, the more insight you give us, the better results you\u2019ll see. So, don\u2019t be afraid to send us an email or call us with information you think could be helpful at any time. Your success is our success.<\/p>\n Growth is never by mere chance; it is the result of forces working together — James Cash Penney<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":" We\u2019re experts on digital marketing. We know how to make PPC campaigns effective and draw in relevant traffic to the right landing pages. No matter how good we are at our jobs though, we\u2019re never going to know your business<\/p>\n","protected":false},"author":3,"featured_media":1836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[19,21,45,17,28,44,39,20,9,29,26,34],"class_list":["post-1832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-marketing","tag-b2b-marketing","tag-drive-business-to-your-website","tag-driving-industrial-traffic","tag-google-adwords","tag-i2i-marketing","tag-increase-web-conversions","tag-increasing-rfqs","tag-industrial-lead-generation","tag-ppc","tag-ppc-advice","tag-ppc-management","tag-sem"],"_links":{"self":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts\/1832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/comments?post=1832"}],"version-history":[{"count":12,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts\/1832\/revisions"}],"predecessor-version":[{"id":1847,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts\/1832\/revisions\/1847"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/media\/1836"}],"wp:attachment":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/media?parent=1832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/categories?post=1832"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/tags?post=1832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}