{"id":1899,"date":"2017-10-30T15:34:54","date_gmt":"2017-10-30T15:34:54","guid":{"rendered":"http:\/\/web-kare.org\/blog\/?p=1899"},"modified":"2017-10-30T15:34:54","modified_gmt":"2017-10-30T15:34:54","slug":"top-5-reasons-your-company-needs-ppc-advertising","status":"publish","type":"post","link":"http:\/\/web-kare.org\/blog\/top-5-reasons-your-company-needs-ppc-advertising\/","title":{"rendered":"Top 5 Reasons Your Company Needs PPC Advertising"},"content":{"rendered":"

\"\" How\u2019s your search engine positioning? When customers search Google or Bing for your offerings, do you show up in the top four spots? Unless you have PPC advertising, the answer is no. These coveted positions are paid for by companies who know the investment is essential to their growth.<\/p>\n

Sure, if your company has excellent SEO, you might show up on the first page organically. But, you still won\u2019t be at the top, making it likely users will click on another company first. And, if you\u2019re on the second page\u2026you might as well not show up at all.\u00a0 Sorry \u2013 75% of users never scroll past the first page<\/a> of search results.<\/p>\n

The fact is \u2013 your company needs to have PPC advertising in today\u2019s world to thrive.<\/p>\n

Quick Breakdown of PPC Advertising<\/u><\/span><\/strong><\/p>\n

Pay-per-click (PPC) advertising is when a company pays to have their website show up in the search results for relevant queries. So, if I type \u201cflat flex cable\u201d into Google, the top four results are paid ads from manufacturers who offer this product (see screen shot below). That\u2019s the two-sentence breakdown of PPC advertising — for a more thorough description, feel free to check out our blog<\/a> on it. Now, on to why your company can\u2019t afford not <\/strong>to invest in this form of digital marketing.<\/p>\n

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  1. Your competition does it <\/strong><\/span><\/li>\n<\/ol>\n

    Seriously, take a look at the search results page. When you search for your product, I guarantee some of your competitors show up. You could be giving away loads of business to your competition because they\u2019re showing up before you on Google. If you don\u2019t strike back against their marketing tactics, your sales could plummet.<\/p>\n

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    1. You\u2019ll reach potential customers WHEN they\u2019re looking for your product\/service<\/strong><\/span><\/li>\n<\/ol>\n

      Door to door selling doesn\u2019t work anymore. People don\u2019t answer\u2026or worse, they shut the door in your face. Sales today is about excellent timing \u2013 reaching that customer at the exact moment they have a need for your offerings. PPC offers this solution. It brings your business in front of customers at the perfect time, making them much more likely to convert into a sale.<\/p>\n

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      1. You\u2019ll get Immediate results<\/strong><\/span><\/li>\n<\/ol>\n

        Other marketing methods take time. Whether doing SEO, print advertising, or social media branding, these efforts don\u2019t deliver immediate results. Building a brand and improving SEO provide long term returns. It\u2019s also difficult to measure their success. Conversely, PPC brings customers to your website as soon as your campaign goes live — which means you could be getting sales and RFQs from day 1. Not to mention, campaigns are trackable, so you know when your leads come from paid search ads. If your business is struggling with sales, PPC is arguably the fastest way to bring in more income.<\/p>\n

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        1. You\u2019re visitors will be highly targeted & relevant <\/strong><\/span><\/li>\n<\/ol>\n

          When you buy a print ad, you never really know who\u2019s going to see it. With PPC, your visitors are highly targeted. You get to pick the keywords that cause your ads to show up on the search results, so you know all the traffic coming to your site is qualified. You can also control demographics and geography, and add extra information to your ads to ensure visitors understand your offerings before they click.<\/p>\n

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          1. The ROI is impressive <\/strong><\/span><\/li>\n<\/ol>\n

            PPC is affordable for anyone. You get to set your budget \u2013 no matter how big or small. And, the results are impressive. Solid PPC campaigns easily pay for themselves with the revenue they bring in. According to Google<\/a>, businesses make an average of $8 in income for every $1 they spend in AdWords. I know it can sound hard to believe \u2013 but it\u2019s true! Our clients see similarly impressive returns.<\/p>\n

            To end, PPC is one of the best things you can do to grow your business, but it isn\u2019t easy. It\u2019s important to know what you\u2019re doing when you start a campaign. Plenty of people have wasted money doing it because they didn\u2019t understand the mechanics. Before you start, make sure you\u2019re educated on the ins and outs of AdWords. Or, hire a professional or an agency like Web-Kare. Yes, it\u2019s a little more expensive than doing it on your own, but the results will probably be better and you won\u2019t have to worry about upkeep. Someone will always be actively managing your account.<\/p>\n","protected":false},"excerpt":{"rendered":"

            How\u2019s your search engine positioning? When customers search Google or Bing for your offerings, do you show up in the top four spots? Unless you have PPC advertising, the answer is no. These coveted positions are paid for by companies<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[19,53,21,52,32,17,20,16,9,26,34,54],"class_list":["post-1899","post","type-post","status-publish","format-standard","hentry","category-search-engine-marketing","tag-b2b-marketing","tag-bing-ads","tag-drive-business-to-your-website","tag-drive-web-traffic","tag-frequently-asked-questions","tag-google-adwords","tag-industrial-lead-generation","tag-industrial-marketing","tag-ppc","tag-ppc-management","tag-sem","tag-web-marketing"],"_links":{"self":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts\/1899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/comments?post=1899"}],"version-history":[{"count":27,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts\/1899\/revisions"}],"predecessor-version":[{"id":1930,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts\/1899\/revisions\/1930"}],"wp:attachment":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/media?parent=1899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/categories?post=1899"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/tags?post=1899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}