{"id":1932,"date":"2017-11-15T16:50:17","date_gmt":"2017-11-15T16:50:17","guid":{"rendered":"http:\/\/web-kare.org\/blog\/?p=1932"},"modified":"2017-11-15T17:15:48","modified_gmt":"2017-11-15T17:15:48","slug":"the-case-for-adding-quick-contact-forms-to-your-website","status":"publish","type":"post","link":"http:\/\/web-kare.org\/blog\/the-case-for-adding-quick-contact-forms-to-your-website\/","title":{"rendered":"The Case for Adding Quick Contact Forms to Your Website"},"content":{"rendered":"<p><center><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1942 alignleft\" src=\"http:\/\/web-kare.org\/blog\/wp-content\/uploads\/2017\/11\/startup-photos-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" style=\"PADDING-RIGHT: 10px\" style=\"PADDING-BOTTOM: 10px\" srcset=\"http:\/\/web-kare.org\/blog\/wp-content\/uploads\/2017\/11\/startup-photos-300x200.jpg 300w, http:\/\/web-kare.org\/blog\/wp-content\/uploads\/2017\/11\/startup-photos-768x512.jpg 768w, http:\/\/web-kare.org\/blog\/wp-content\/uploads\/2017\/11\/startup-photos-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/center>When designing our clients\u2019 websites, we often recommend having a quick contact form on every product page. These forms aren\u2019t long. They just ask for very basic information \u2013 name, company, email &#8212; and include a box for visitors to type in their question, request a quote, or describe their project. Usually, these forms are in one of the side columns on each landing page. You can see a couple of examples below.<\/p>\n<p>Now, not having a form on every page isn\u2019t going to make or break your website\u2019s success. Customers still reach out via email and some pick up the phone. However, we\u2019ve found that our clients get a lot more inquiries by placing these quick, easy-to-fill-out forms right in front of web visitors.<\/p>\n<p>These forms act not only as a contact portal, but also as a soft <a href=\"http:\/\/web-kare.org\/blog\/are-you-doing-ctas-wrong\/\">call-to-action<\/a>, encouraging visitors to reach out. This way, users have a clear idea of what to do next if they\u2019re interested in your product or service. The more obvious and simple to complete your \u201cnext step\u201d is, the more likely you\u2019ll get conversions.<\/p>\n<p><center><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1933 size-full alignnone\" src=\"http:\/\/web-kare.org\/blog\/wp-content\/uploads\/2017\/11\/form-1.jpg\" alt=\"\" width=\"260\" height=\"685\" srcset=\"http:\/\/web-kare.org\/blog\/wp-content\/uploads\/2017\/11\/form-1.jpg 260w, http:\/\/web-kare.org\/blog\/wp-content\/uploads\/2017\/11\/form-1-114x300.jpg 114w\" sizes=\"auto, (max-width: 260px) 100vw, 260px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1934 size-full alignnone\" src=\"http:\/\/web-kare.org\/blog\/wp-content\/uploads\/2017\/11\/form2.jpg\" alt=\"\" width=\"362\" height=\"705\" srcset=\"http:\/\/web-kare.org\/blog\/wp-content\/uploads\/2017\/11\/form2.jpg 362w, http:\/\/web-kare.org\/blog\/wp-content\/uploads\/2017\/11\/form2-154x300.jpg 154w\" sizes=\"auto, (max-width: 362px) 100vw, 362px\" \/><\/center>&nbsp;<\/p>\n<p>Here\u2019s a few more reasons why you should add quick contact forms to your site:<\/p>\n<ol>\n<li><strong>They\u2019re Quick and Easy<\/strong><\/li>\n<\/ol>\n<p>People like easy. Sometimes, picking up the phone or sending an email feels like too much work. When time is limited, having a quick, no commitment option is extremely appealing. You don\u2019t want to miss out on potential buyers because the only way to contact you is via phone. Give users multiple options to contact you, and let them pick how they want to do it.<\/p>\n<ol start=\"2\">\n<li><strong>Today\u2019s Buyers are Digital Natives<\/strong><\/li>\n<\/ol>\n<p>Many of today\u2019s buyers grew up in the digital world. They\u2019re comfortable with the Internet and they like to do everything through it. There\u2019s a reason texting is so popular \u2013 the younger generations <a href=\"https:\/\/www.forbes.com\/sites\/neilhowe\/2015\/07\/15\/why-millennials-are-texting-more-and-talking-less\/#7c9cbd4b5975\">don\u2019t really like to talk on the phone<\/a>. To keep up with the way the world is moving, companies need to appeal to this new buyer. The customers of yesterday are retiring. Digital is the future.<\/p>\n<ol start=\"3\">\n<li><strong>They Work<\/strong><\/li>\n<\/ol>\n<p>Last, and most important, we\u2019ve seen these forms work for our clients. Some of them get over 100 forms each month. Sure, they still have customers calling in and sending emails, but they probably wouldn\u2019t be getting as many inquiries without the forms. It\u2019s just like the above bullets say: people like options, they like easy, and a lot of them are used to digital. Quick contact forms appeal to these qualities, and that\u2019s way they convert.<\/p>\n<p>Ultimately, you want to give users as many opportunities to contact you as possible. And you want to prompt them to contact you. And you want to make it easy. Quick contact forms accomplish all this, and they\u2019re fairly simple to add to your website.<\/p>\n<p>There are also a lot of other benefits we didn\u2019t mention here like how you can use a CRM system to send automated follow ups to customers once you have their email address. You can also set up tracking on these customers \u2013 from where they went on your website, to whether they opened your emails. Not to mention, forms save you time in sorting leads, and the information is backed up through your website. If you\u2019re still not convinced, we recommend at least testing it out. You have nothing to lose, and a lot of RFQs to gain.<\/p>\n<p>Stay tuned for part 2 of this blog, on the best way to format quick contact forms for conversions!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When designing our clients\u2019 websites, we often recommend having a quick contact form on every product page. These forms aren\u2019t long. They just ask for very basic information \u2013 name, company, email &#8212; and include a box for visitors to<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[19,8,7,21,52,59,28,37,58,35,43],"class_list":["post-1932","post","type-post","status-publish","format-standard","hentry","category-website-optimization","tag-b2b-marketing","tag-call-to-action","tag-cta","tag-drive-business-to-your-website","tag-drive-web-traffic","tag-forms","tag-i2i-marketing","tag-industrial-website","tag-quick-contact-forms","tag-website-building","tag-website-design"],"_links":{"self":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts\/1932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/comments?post=1932"}],"version-history":[{"count":7,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts\/1932\/revisions"}],"predecessor-version":[{"id":1949,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts\/1932\/revisions\/1949"}],"wp:attachment":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/media?parent=1932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/categories?post=1932"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/tags?post=1932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}