{"id":1952,"date":"2017-11-28T14:22:55","date_gmt":"2017-11-28T14:22:55","guid":{"rendered":"http:\/\/web-kare.org\/blog\/?p=1952"},"modified":"2017-11-28T14:22:55","modified_gmt":"2017-11-28T14:22:55","slug":"top-5-tips-for-formatting-quick-contact-forms","status":"publish","type":"post","link":"http:\/\/web-kare.org\/blog\/top-5-tips-for-formatting-quick-contact-forms\/","title":{"rendered":"Top 5 Tips for Formatting Quick Contact Forms"},"content":{"rendered":"

Quick contact forms come in a variety of formats, depending on the industry and the goal. For that reason, there\u2019s no strict set of rules for creating effective forms. Instead, we\u2019ve put together a list of best practices to keep in mind when adding forms to your website. If you\u2019re considering adding forms to your website and not sure whether to take the leap, check out our previous blog post<\/a>.<\/p>\n

1. Make Your Forms Stand Out<\/span><\/strong><\/h6>\n

Whatever color, size, or shape that you chose, your forms should be conspicuous on your landing pages. Your forms act as a call-to-action, persuading visitors to take the next step. They\u2019re an incredible tool for increasing conversions, so you want to make sure users see them. One method commonly used to make forms stand out is creating color contrast. Having your forms be a separate color than the rest of your website is an effective way to draw attention to them. Of course, make sure the colors compliment each other well and that your forms looks clean.<\/p>\n

2. Make Your Forms Easy to Fill Out<\/strong><\/h6>\n

Keep it simple. Only include fields that you need users to fill out, and remove the rest. In a recent study, HubSpot found<\/a> that conversions decrease as form fields increase. In a time-crunched world, people like fast. Make your forms short and also make them one column. Visually, users like to keep scrolling down.<\/p>\n

Note<\/em>: Longer forms are likely to attract more qualified leads<\/a>, so don’t completely count these out! Consider having two forms — one for quick access and a long one for highly specific inquiries.<\/p>\n

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3. Use Clear, Relevant Text<\/strong><\/h6>\n

Be thoughtful about every word you add to your forms. Consider your goals and how you want visitors to use your forms. While a lot of companies label their forms as \u201cQuick Contact,\u201d your title could say \u201cSign up for Our Newsletter\u201d or \u201cGet Your Free Quote.\u201d Whatever the purpose of your form, make sure it\u2019s evident to visitors. Rather than having a button that says \u201cSubmit,\u201d you might want to try something more creative such as \u201cStart Your Project Now,\u201d \u201cBuild Your Business,\u201d or \u201cHear From an Expert.\u201d The text in your forms plays a big role in conversions, so don\u2019t be afraid to run a few tests.<\/p>\n

4. Don\u2019t Use Captcha<\/strong><\/h6>\n

This relates to #2 on making your forms easy to fill out. Captcha is simply annoying and can be time consuming. One study<\/a> even reported a three percent loss in total conversions using captcha. You can filter spam in a more user-friendly manner by having a two-page form. On the second page, users are just asked to confirm the information provided is correct. If you don\u2019t like this method, there are many other alternatives<\/a> to captcha with better conversion rates.<\/p>\n

5. Upgrade Your Form Confirmation Page<\/strong><\/h6>\n

Even though once visitors reach your confirmation page they’ve already filled out your form, there’s still elements you should include here to make prospects more likely to convert.\u00a0 Other than saying \u201cThank You,\u201d your form confirmation page should really have two important features. This page needs to offer another method to contact you, such as a phone number, an email, and\/or a physical address. Sometimes users want immediate assistance. You want to give them every opportunity to contact you. Second, the confirmation page should clearly outline what happens next. If you plan to contact the visitor within 24 hours via email, tell them that. It\u2019s essential to establish some sort of expectation, so the visitor doesn’t forget about your company.<\/p>\n

Based on our experience designing and marketing websites, these five practices are a good starting place if you\u2019re adding forms to your website. Still, as with everything in web marketing, testing is essential. The only way to know what works optimally for your business is to try different methods and track the results.<\/p>\n

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\u201cMarketing without data is like driving with your eyes closed\u201d \u2013 Dan Zarrella<\/h5>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Quick contact forms come in a variety of formats, depending on the industry and the goal. For that reason, there\u2019s no strict set of rules for creating effective forms. Instead, we\u2019ve put together a list of best practices to keep<\/p>\n","protected":false},"author":3,"featured_media":1963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[19,7,21,38,28,44,39,20,18,58,35],"class_list":["post-1952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-optimization","tag-b2b-marketing","tag-cta","tag-drive-business-to-your-website","tag-hpw-to-drive-business-to-your-website","tag-i2i-marketing","tag-increase-web-conversions","tag-increasing-rfqs","tag-industrial-lead-generation","tag-marketing-advice","tag-quick-contact-forms","tag-website-building"],"_links":{"self":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts\/1952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/comments?post=1952"}],"version-history":[{"count":13,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts\/1952\/revisions"}],"predecessor-version":[{"id":1966,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts\/1952\/revisions\/1966"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/media\/1963"}],"wp:attachment":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/media?parent=1952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/categories?post=1952"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/tags?post=1952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}