Part 3: Designing to Meet Your Goals<\/p>\n\n\n\n
In part 2, we talked about defining specific goals that you\nwant your website to achieve. The goals need to align both with what you want\nto sell and what your potential customers are seeking.<\/p>\n\n\n\n
Once you have a list of the actual goals you want your\nwebsite to achieve, then it\u2019s time to talk about how to get them done. If your\ngoal is to get more people contacting you about specific services, then\nconsider putting forms on every service or product page so that the visitor has\nquick and easy access. Remove any barriers that might cause someone to not be\nable to reach you.<\/p>\n\n\n\n
Mention the top services or products that you want to offer\non the home page and make sure they also have a full page of their own so that\nyou can elaborate about why your company is the best choice for these services\nor products.<\/p>\n\n\n\n
Creating web pages is just like old-school sales: talk\nfeatures, show benefits. You\u2019re always answering the visitor\u2019s question, \u201cWhy\nyou?\u201d Keep that in mind when creating your website\u2019s content. Why is your\ncompany the best choice for this service or product?<\/p>\n\n\n\n
Based on your website data gathering, decide if there are\npages that are just taking up space and consider removing them or replacing\nthem with more compelling content. Create an outline for the flow of your new\nwebsite and make sure that visitors will be able to move easily through the\nsite without getting lost. Your web designer will use this outline like a\nblueprint to build your site.<\/p>\n\n\n\n
Your designer will want to brand your website to match your\ncompany brand \u2013 company colors, typography, etc. If you don\u2019t already have a\n\u201cbrand\u201d with specific colors and overall look, the designer can create one for\nyou. That new design can then carry over to your business cards, stationary,\nbrochures, data sheets, etc. Having a brand gives your company some recognition\nwith customers, they recognize your logo and overall look over time.<\/p>\n\n\n\n
Your website must be able to adjust to various devices. Some\npeople think that if their website looks exactly the same on a desktop as it\ndoes on their phone, that\u2019s a good thing. It\u2019s not. A responsive website, which\nGoogle prefers, rearranges content to fit on a screen so that it looks\ndifferent on a phone than a desktop, but it\u2019s also easier to navigate and read\nthe content.<\/p>\n\n\n\n
Your designer would be happy to show you your new website on\nvarious devices and explain why it looks the way it does. Please don\u2019t force\nhim or her into using techniques that will not adjust properly on mobile.<\/p>\n\n\n\n
Your designer will make suggestions to you about some ways\nto best illustrate your capabilities: video, images, info graphics, etc. if\nthey are appropriate for your goals. <\/p>\n\n\n\n
Your designer will also want to know if there is anything\nthat you can offer your website visitors that is valuable and might make them\nwant to keep coming back. Examples of this would be: online calculator for actuators,\ncalculating BTU, metric conversion, product selector\/configurator, online\nupload for CAD quotes, etc. Things that would be valuable to your customers and\nmake them want to bookmark your website.<\/p>\n\n\n\n
Making your website a desirable \u201cdestination\u201d is the first\nstep in SEO (Search Engine Optimization) which we are going to discuss in part\n4.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Part 3: Designing to Meet Your Goals In part 2, we talked about defining specific goals that you want your website to achieve. The goals need to align both with what you want to sell and what your potential customers<\/p>\n","protected":false},"author":1,"featured_media":1948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[33,43],"class_list":["post-2109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-optimization","tag-seo","tag-website-design"],"_links":{"self":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts\/2109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/comments?post=2109"}],"version-history":[{"count":1,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts\/2109\/revisions"}],"predecessor-version":[{"id":2110,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts\/2109\/revisions\/2110"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/media\/1948"}],"wp:attachment":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/media?parent=2109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/categories?post=2109"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/tags?post=2109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}