I\u2019m sure you\u2019ve heard the term SEO or Search Engine\nOptimization. You may think that this is some magical formula applied to your\nwebsite to bring it up on the first page of every search engine. Sorry, no\nmagic \u2013 just art and science.<\/p>\n\n\n\n
The art is first knowing what people are looking for that\nyou can provide them. If you manufacture Large Industrial furnaces, for\nexample, optimizing your site for terms like \u201cmelting point of metal\u201d is not\nyour best option. Terms like \u201csintering furnace\u201d \u201cindustrial furnace\u201d, etc. are\nbetter choices. Keep in mind that the more terms you want to optimize for, the\nmore you water down the keyword density.<\/p>\n\n\n\n
Not all traffic is good traffic. You want to optimize for\nthe traffic that is most likely going to convert to a new customer \u2013 not a\nstudent doing a school paper on the effects of heat on metal.<\/p>\n\n\n\n
Start by creating a list of keyword phrases that you would\nlike your website to come up for on search queries. Order them from most\nimportant to least. Give the list to your web designer\/marketer. The\ndesigner\/marketer will research the list for you and find out the most popular\nkeyword phrases that are being used to find what you\u2019re offering.<\/p>\n\n\n\n
Once you know the terms that you need to target, the\ndesigner will weave these terms into your website content \u2013 body text, title\ntags, headlines and subheads, meta tags, etc. The content must read smoothly\nand not appear to have keywords \u201cstuffed\u201d into it.<\/p>\n\n\n\n
Your designer will also have to plan on how to handle\ncontent that is going to be removed from your website. She\/He must setup 301\nredirects for any pages that have been removed. If your site urls are going to\nchange for any reason, then 301 redirects need to be setup for every url. An\nexample of this would be if your website was mydomain\/home.html and all the\npages were .html and then you moved to WordPress. The new urls would be mydomain\/home\/\nwithout any .html in the url.<\/p>\n\n\n\n
A 301 redirect tells Google and other search engines that\nthis page has been moved permanently so that Google can remove that page from\ntheir index. You should allow about 3 weeks for Google to get all their\ndatacenters updated \u2013 other search engines can take longer.<\/p>\n\n\n\n
A robots.txt file can also aid in helping Google and other\nsearch engines understand what urls should not be indexed. Files that you don\u2019t\nwant to be discovered by Google are listed in the robots.txt file so that\nGoogle won\u2019t index them. These could be files in a protected directory that you\ndon\u2019t want to give public access, files that are going to redirect, etc.<\/p>\n\n\n\n
In part 5 we are going to discuss the new website launch and\ncleanup.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Part 4: SEO (Search Engine Optimization) I\u2019m sure you\u2019ve heard the term SEO or Search Engine Optimization. You may think that this is some magical formula applied to your website to bring it up on the first page of every<\/p>\n","protected":false},"author":1,"featured_media":1855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[33,43],"class_list":["post-2112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-optimization","tag-seo","tag-website-design"],"_links":{"self":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts\/2112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/comments?post=2112"}],"version-history":[{"count":1,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts\/2112\/revisions"}],"predecessor-version":[{"id":2113,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts\/2112\/revisions\/2113"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/media\/1855"}],"wp:attachment":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/media?parent=2112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/categories?post=2112"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/tags?post=2112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}