If you\u2019ve been reading this article since part 1 when we\nstarted with gathering data, then setting goals, designing to those goals,\noptimizing for search engines and launching the new website, you\u2019re probably\nwondering, \u201cwhy do I need to promote it?\u201d<\/p>\n\n\n\n
Fair question. If your designer did his or her job well,\nyour website should be at the top of the page if anyone searches on your\ncompany name. If it\u2019s not there yet, it should be soon once Google updates its\ndatacenters. BUT what if I\u2019m a potential customer and I don\u2019t know your company\nname? All I know is that I need a company that does exactly what you do. So I\u2019m\ngoing to search for companies by the service I need.<\/p>\n\n\n\n
Your website is most likely going to be among the thousands\nif not millions of websites worldwide that can offer me what I\u2019m looking for.\nHow can I narrow that search?<\/p>\n\n\n\n
Simple, all those companies who are using Paid Placement\nCampaigns are going to specify what geographical area they serve, what services\nthey offer and where they\u2019re located. These will show up at the top of the\nsearch results page \u2013 the top 4 or 5 with more ads at the bottom of the search\nresults.<\/p>\n\n\n\n
As a consumer, I know that these ads are offering me the\nservices or products I\u2019m seeking because they are paying to advertise here. The\nsites below these ads are not paying and could be \u201cinformational only\u201d sites \u2013\ngreat if I\u2019m doing a school paper, not so great if I\u2019m looking for a service\nprovider.<\/p>\n\n\n\n
You want to be one of those ads at the top of the page on\nthe exact terms that you want for services or products you offer. A\nknowledgeable Digital Marketer will know how to get the most out of your budget\nso that you aren\u2019t showing your ads to unqualified buyers. He or she is an\nexpert in getting you targeted traffic that is most likely to convert to a\nsale.<\/p>\n\n\n\n
I look at it this way: Use natural organic results for broad phrases\nbecause you\u2019re not paying for each and every visitor that finds your website organically.\nUse paid ads for specific terms that are most likely going to attract the exact\ntype of buyer you want to get the best Return on Investment.<\/p>\n\n\n\n
Done right, your ad campaign should pay for itself within a\nyear, depending on how long a sales cycle you have.<\/p>\n","protected":false},"excerpt":{"rendered":"
Part 6: Promoting Your Website If you\u2019ve been reading this article since part 1 when we started with gathering data, then setting goals, designing to those goals, optimizing for search engines and launching the new website, you\u2019re probably wondering, \u201cwhy<\/p>\n","protected":false},"author":1,"featured_media":1836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[35,56],"class_list":["post-2116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-promotion","tag-website-building","tag-website-marketing"],"_links":{"self":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts\/2116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/comments?post=2116"}],"version-history":[{"count":1,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts\/2116\/revisions"}],"predecessor-version":[{"id":2117,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts\/2116\/revisions\/2117"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/media\/1836"}],"wp:attachment":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/media?parent=2116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/categories?post=2116"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/tags?post=2116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}