You have a beautiful website and you\u2019re proud of it. But the\nnumber of sales inquiries you receive has not increased. So, let\u2019s go down the\nchecklist to make sure you\u2019ve done everything possible to get those leads.<\/p>\n\n\n\n
Now, these next 3 items could give you the boost you\u2019re looking\nfor\u2026<\/p>\n\n\n\n
Now, it\u2019s possible that not all three of these items apply\nto your business, but let\u2019s explore them to see if they could help generate\nmore leads.<\/p>\n\n\n\n
CALL TO ACTION
\nA call-to-action (CTA) is wording on your web pages that encourages a site\nvisitor to take some action: call you, fill out a form, email, subscribe, etc.\nThere are a lot of ways to ask for these actions and the most successful ones\nwill generate leads. Here are a few that have worked well for us and our clients:<\/p>\n\n\n\n
Ask The Experts \u2013 usually placed above a form or on a button\nthat will open to a form. Note that it\u2019s not \u201cAsk An Expert\u201d – asking THE experts\nis more powerful and it lets the visitor know that your company is top in its\nfield of expertise.<\/p>\n\n\n\n
Yes! Start my subscription \u2013 pretty much any CTA that starts\nwith \u201cYes!\u201d is powerful because of the positivity of it. \u201cYes! I want a better\nwebsite\u201d, \u201cYes! I want more sales leads\u201d, \u201cYes! Talk to me about your services.\u201d\nYou get the idea. You are essentially\ngiving the site visitor the subject line of their inquiry for them.<\/p>\n\n\n\n
Are you\u2026? This one is not as successful as the ones above,\nbut it could work for some businesses. Typically, the CTA starts with \u201cAre you\u201d\nand finishes the sentence that is appropriate to the problem your product or\nservice solves. For example; \u201cAre you tired of drippy mops?\u201d It would be\nfollowed by a short instruction to call or fill out a form to learn why your mops\ndon\u2019t drip. Here\u2019s a few other examples: \u201cAre you tired of missed deadlines?\u201d, \u201cAre\nyou tired of tardy employees?\u201d and so forth\u2026 you can also just start with \u201cTired\u201d\nand eliminate the \u201cAre You\u201d since it would be implied.<\/p>\n\n\n\n
Moving on\u2026<\/p>\n\n\n\n
CHAT
\nOnline chat has been around for a very long time. Back in 1998 Web-Kare installed\nchat on our website. It didn\u2019t produce any chats at that time. But times change\nand there are a lot of good uses for chat in addition to sales opportunities. A\nchat widget does not have to reside on every page of your website. You could\nhave a \u201ccustomer service\u201d page that not only gives information about who to\ncontact but also offers instant real time contact via chat. This could be the\nonly page on your website with the chat widget. What\u2019s notable about chat,\nparticularly in customer service and sales, is that one chat \u201coperator\u201d can\nmanage at least 6 chats simultaneously. Try that with a phone.<\/p>\n\n\n\n
As younger people age and enter the workforce, they are far\nmore comfortable with chatting online, so you may see an increase in chat no\nmatter how you choose to use it on your website. If your product or service is\ndirected at younger people or tech services, it\u2019s a must. Nearly every hosting\ncompany we work with today uses chat for tech support and have turned off their\ntech support phones.<\/p>\n\n\n\n
And finally\u2026<\/p>\n\n\n\n
APPOINTMENT SCHEDULING<\/p>\n\n\n\n
There are many low-cost and even free widgets out there that\nyou can add to your website for site visitors to be able to schedule an\nappointment with you online. Many of\nthem use your Google calendar to find your availability. In fact, Web-Kare uses\na widget online that allows visitors to schedule a consult AND a calendar\nwidget in our CRM \u2013 both use the same Google calendar to locate available\nslots. So, if a website visitor schedules a consult, it will show up in my\nGoogle calendar in addition to my being notified and accepting it. That slot is\nthen \u201ctaken\u201d so no one else can schedule the same time and day.<\/p>\n\n\n\n
Now, you may think that bookings are only for hairdressers,\ndoctors, etc. but I can tell you that there are many more types of meetings\nthat can be \u201cbooked\u201d: sales consultation, phone call, product review, product\ndemos, website audits, marketing plan reviews, and the list goes on\u2026<\/p>\n\n\n\n
Don\u2019t be afraid to try different things on your website.\nExperiment with CTA\u2019s that match your offerings, try some of these widgets \u2013\nall of them offer at least a \u201cfree trial\u201d if not a free version of the service.\nWeb-Kare\u2019s website right now features tawk.to online chat (free) and Calendly.com\n(free version) for appointment scheduling.<\/p>\n\n\n\n
Happy selling!<\/p>\n","protected":false},"excerpt":{"rendered":"
You have a beautiful website and you\u2019re proud of it. But the number of sales inquiries you receive has not increased. So, let\u2019s go down the checklist to make sure you\u2019ve done everything possible to get those leads. Website looks<\/p>\n","protected":false},"author":1,"featured_media":1944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-2134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-promotion"],"_links":{"self":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts\/2134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/comments?post=2134"}],"version-history":[{"count":1,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts\/2134\/revisions"}],"predecessor-version":[{"id":2135,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts\/2134\/revisions\/2135"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/media\/1944"}],"wp:attachment":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/media?parent=2134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/categories?post=2134"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/tags?post=2134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}