{"id":2146,"date":"2019-11-19T02:14:09","date_gmt":"2019-11-19T02:14:09","guid":{"rendered":"http:\/\/web-kare.org\/blog\/?p=2146"},"modified":"2019-11-19T18:53:25","modified_gmt":"2019-11-19T18:53:25","slug":"the-main-components-of-a-successful-manufacturers-website","status":"publish","type":"post","link":"http:\/\/web-kare.org\/blog\/the-main-components-of-a-successful-manufacturers-website\/","title":{"rendered":"The Main Components of a Successful Manufacturer\u2019s Website"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Buying manufacturing goods and services is not like buying a\nnew pair of shoes. It\u2019s never a matter of \u201cliking\u201d a product, but rather\ndetermining if the product is right for your application. With that in mind,\nlet\u2019s look at the foundation of a successful website for a manufacturer or a\ncompany that provides manufacturing services.<\/p>\n\n\n\n

What does the specifier need to know?
<\/strong>In many cases the specifier is an engineer of some type. This engineer needs some specific information about the product or service that you are offering to determine if it\u2019s right for his\/her application. Don\u2019t be afraid to put out white papers, technical bulletins and\/or data sheets about your products. If you\u2019re concerned that a competitor may take the information, then simply put it behind a secure log-in, but be sure to have enough public information to encourage the right engineer to want to log into your secure area to download the resources.<\/p>\n\n\n\n

What does the buyer need to know?<\/strong>
\nOften the buyer only knows what the requisitioner is asking for. If the buyer\ndoesn\u2019t have enough knowledge of the product or service you\u2019re offering, they\ncould go out to bid for \u201cequivalent\u201d products or services. While this can\nbenefit a company if there is a more economical or reliable product than what\nwas used for the specification, it can also turn out that they are not really \u201cequal\u201d.<\/p>\n\n\n\n

It\u2019s important to make sure that the engineer and the buyer are aware of what makes your product(s) or service(s) different than other, similar ones. The right information can help avoid that \u201cbidding\u201d war and the potential customer ending up with an inadequate product or service for their needs.<\/p>\n\n\n\n

Communication is Key<\/strong>
\nYour website should make it easy for anyone: buyer, specifier, or engineer to be\nable to get information. Online chat, easy-to-access forms, quote carts, toll-free\nphone number, information available for download \u2013 all are critical in closing\nthat sale. If a potential customer has to \u201cleave a message\u201d the risk of losing\nhim or her goes up significantly. While they\u2019re waiting for your response they\nmay \u201cstumble\u201d onto another provider that appears to be offering the same or\nsimilar things.<\/p>\n\n\n\n

Since you can\u2019t be working 24\/7 you may want to consider\nsome marketing automation. The site visitor completes a form which\nautomatically dispenses information to them based on their inquiry. The message\ncan also point out your regular office hours, should they need to contact you\npersonally. This message should be followed up as soon as possible with a more\npersonal message from your sales team. This won\u2019t entirely dismiss the risk of\nlosing them to a competitor, but it can make you appear more responsive which\nmay give them second thoughts about another company\u2019s service.<\/p>\n\n\n\n

Your website is your front-office sales team<\/strong>
\nThe way it looks, operates, and communicates is essential in helping you close\ndeals. While the site itself cannot close the deal unless it\u2019s an e-commerce\nsite, it can go a long way in qualifying and providing you with potential new\nbusiness.<\/p>\n","protected":false},"excerpt":{"rendered":"

Buying manufacturing goods and services is not like buying a new pair of shoes. It\u2019s never a matter of \u201cliking\u201d a product, but rather determining if the product is right for your application. With that in mind, let\u2019s look at<\/p>\n","protected":false},"author":1,"featured_media":2147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-2146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-optimization"],"_links":{"self":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts\/2146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/comments?post=2146"}],"version-history":[{"count":1,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts\/2146\/revisions"}],"predecessor-version":[{"id":2148,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/posts\/2146\/revisions\/2148"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/media\/2147"}],"wp:attachment":[{"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/media?parent=2146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/categories?post=2146"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/web-kare.org\/blog\/wp-json\/wp\/v2\/tags?post=2146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}