If you\u2019re a manufacturer, your first objective is to get the\nright people to your website who are looking for the products you are offering.\nThat goes without saying. This article, however, is a more \u201clong tail\u201d way to\nbring the right audience to your website when they aren\u2019t quite ready to purchase\njust yet. These ideas are designed to help you build a list of qualified prospective\ncustomers to keep in touch with. So, when that buying decision comes down, your\ncompany will be the first one they think of.<\/p>\n\n\n\n
First and foremost, you must define your overall audience.\nYou may be a manufacturer but that doesn\u2019t mean that your website is going to\nappeal to each and every engineer. Generally, there is a specific engineer in a\nspecific industry that is your ideal customer. Keeping that in mind, let\u2019s\nexplore some ways to attract that engineer.<\/p>\n\n\n\n
Affiliate marketing:<\/strong> Affiliate marketing is a simple\nconcept. You put some information on your website about another company\u2019s\nproducts (hopefully a company who is related to your industry but not a competitor)\nand get paid by that other company either for each sale made or for each lead\nproduced.<\/p>\n\n\n\n A simple illustration of this is selling cars online with\nads for tire companies. Any leads or sales that are generated for the tire\ncompany from your car website earns you a commission. For a manufacturer, it\ncould be calibration services that could be used with your product, but not currently\nsupplied by your company. <\/p>\n\n\n\n There are affiliate marketing platforms that you can subscribe\nto that will offer you items that you may want to add to your website and they\nprovide the code for your website and manage your commissions. You can also\ndecide to do this one-on-one with a supplier that you use for services and\nsetup an agreement to show each other\u2019s ads on each other\u2019s website.<\/p>\n\n\n\n A truly automated system, but not necessarily profitable\nunless you get thousands of website visitors is Google\u2019s AdSense program. At\none time they offered decent funds for the clicks, today not so much and you\nmay not have the desired control over the products you show.<\/p>\n\n\n\n Content marketing:<\/strong> Content marketing is when you add\ncontent to your website or blog about your business, industry and\/or products.\nThe desired content should bring people to your website who are seeking that\ninformation. The downside of this is creating that content for a website\nvisitor to download. These are supposed to be setup to be a lead-gathering tool\nso that you know exactly who has come to your website and what they are\ninterested in.<\/p>\n\n\n\n Typically content marketing consists of a \u201cgated\u201d area for\ndownloads, meaning that the site visitor must fill out a form in order to\ndownload the document. This can work very well for you if the downloads are\ndatasheets of your products. It is very difficult to create white papers and\nother detailed documents and make them available for download. First, it\u2019s\nalmost impossible to guess what the site visitor would be interested in\ndownloading. Second, it\u2019s time consuming.<\/p>\n\n\n\n Combo Affiliate\/Content Marketing: <\/strong>This has been\naround for a long time \u2013 at least 10 years, but most people probably haven\u2019t heard\nof it. The company is called NetLine Corporation. They own at least several\nwebsites: tradepub.com, netline.com, and revresponse.com. Each of these sites\noffers a slightly different service but you can subscribe to all of them or\njust the one that\u2019s right for you.<\/p>\n\n\n\n Netline.com allows you to publish your own brochures,\ncatalogs, whitepapers, etc. on their website and make these documents available\nfor others to display on their website. You set the amount you are willing to\npay for each lead generated (minimum $9\/lead) and the limit on the number of\nleads you will accept. You also set the parameters of what you consider to be a\n\u201cgood\u201d lead. With this scenario, your documents are now available on thousands\nof B2B websites and every person who wants to view that document must complete\na form to download it. (The document is free, the price of download is to give\nyou information.)<\/p>\n\n\n\n At the time of this writing, netline.com is saying that their\ndocuments get 125 million unique visitors per month, have been processed\n700,000 leads per month and over 40 million leads processed to date. Remember you\nset the limit of leads you\u2019re willing to accept \u2013 so 100 leads at $9 ea. would\ncost you $900.<\/p>\n\n\n\n For this service, you would be a \u201cpublisher\u201d since you would\nprovide the document(s) to be published on other websites.<\/p>\n\n\n\n Revresponse.com is the website where you put free downloads\non your website to gather lead data for publishers at netline.com. Again, this\nis a B2B platform and all the documents are business-related. You sign up for\nfree, select the categories that you want to offer downloads for, place a small\nsnippet of code on your website where you want the Free Download Ad to appear,\nand collect money for each lead generated. (You can also use code for social\nmedia sharing, email signatures, and blog posts.)<\/p>\n\n\n\n A simple illustration would be Web-Kare\u2019s website. We offer\na \u201cFree Professional Marketer\u2019s Library\u201d page that has content coming from tradepub.com\nthat is specifically about marketing, SEO, content marketing, etc. <\/p>\n\n\n\n The success of this program in terms of money may not be exciting\nbut consider this\u2026 your website would now have a page with new and fresh\ncontent on it for Google to index. This would increase the probability that\nyour website\u2019s search rankings might benefit from this new content. <\/p>\n\n\n\n Tradepub.com is NiteLine Corp\u2019s online \u201cresearch library\u201d. You can subscribe for free to this website and\ncreate a library of content that is of interest to you. It offers all the\ndocuments currently available at NetLine and categorizes them for their\nreaders. This site is designed to bring one more online exposure for your\ncontent. They also collect the data for you from people who want to download\nyour document. Subscribers can use their LinkedIn account to sign in. So, in\naddition, to all the individual publishers that are featured on many websites,\nthis one comprehensive website also offers opportunities for lead generation.<\/p>\n\n\n\n Admittedly, the direct sale that most of our clients enjoy\nfrom someone coming to their website at the moment that they need the product being\noffered, is the most ideal situation with the shortest conversion. However, using\nsome \u201clong tail\u201d ways to generate leads and build a prospecting list for email\nmarketing and brand awareness, is not something to ignore.<\/p>\n\n\n\n Please feel free to visit these websites to get more detailed\ninformation: https:\/\/revresponse.com<\/a>, https:\/\/netline.com<\/a> and https:\/\/tradepub.com<\/a>. <\/p>\n\n\n\n