Making Industrial Websites Profitable
So many times people have written about the “death” of SEO. However, while SEO has changed over the years, it is still alive and thriving. In fact, more and more people are looking to get their website optimized to stretch
I’ve been building websites from code since 1996. Back then, learning code was like trying to learn a foreign language, however I built my first website from instructions in a magazine. Times have really changed since then. For many years
If you’re a manufacturer, your first objective is to get the right people to your website who are looking for the products you are offering. That goes without saying. This article, however, is a more “long tail” way to bring
Buying manufacturing goods and services is not like buying a new pair of shoes. It’s never a matter of “liking” a product, but rather determining if the product is right for your application. With that in mind, let’s look at
Let’s face it, whether you’re a manufacturer or a florist, the bottom line is that your company survives on sales. The sales process for manufacturing companies and manufacturing service companies, however, is a bit different than buying a bouquet. The
You have a beautiful website and you’re proud of it. But the number of sales inquiries you receive has not increased. So, let’s go down the checklist to make sure you’ve done everything possible to get those leads. Website looks
Part 6: Promoting Your Website If you’ve been reading this article since part 1 when we started with gathering data, then setting goals, designing to those goals, optimizing for search engines and launching the new website, you’re probably wondering, “why
Part 5: Website Launch & Cleanup Okay, you have your website all designed and it looks phenomenal. So you want your designer to flip the switch and put it live. Hmmm, let’s think about that for a second. First, let’s
Part 4: SEO (Search Engine Optimization) I’m sure you’ve heard the term SEO or Search Engine Optimization. You may think that this is some magical formula applied to your website to bring it up on the first page of every
Part 3: Designing to Meet Your Goals In part 2, we talked about defining specific goals that you want your website to achieve. The goals need to align both with what you want to sell and what your potential customers