Landing Page Essentials


Are your landing pages generating sales? If not, you may be missing a key element on our checklist. Based on our experience designing and marketing profitable websites, we’ve put together this guide for crafting landing pages that convert. Here’s our Continue reading

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Top 5 Tips for Formatting Quick Contact Forms

Top 5 Tips for Formatting Quick Contact Forms

Quick contact forms come in a variety of formats, depending on the industry and the goal. For that reason, there’s no strict set of rules for creating effective forms. Instead, we’ve put together a list of best practices to keep Continue reading

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The Case for Adding Quick Contact Forms to Your Website

When designing our clients’ websites, we often recommend having a quick contact form on every product page. These forms aren’t long. They just ask for very basic information – name, company, email — and include a box for visitors to Continue reading

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Is Your Website Actively Hurting Your Business?

When industrial companies first started building websites, they were simply an online catalog to showcase their items through another medium. Since then we have seen some major changes in how websites interact with search engines, but, sadly, a larger than Continue reading

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To Hire Or To Outsource: That is the question

Web marketing is easier than ever in today’s world. CMS systems make website design as easy as drag and drop, Google Analytics offers more insight than ever, and the functionality of web tools is more advanced than ever. These tools Continue reading

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Calling all B2B: Proof You Need a Mobile Friendly Website

Calling all B2B: Proof You Need a Mobile Friendly Website

Yes, B2B companies, we’re talking to you specifically. We’ve noticed a prevailing thought in your industry that having a mobile friendly website isn’t necessary because “your buyers don’t search on mobile.” Modern statistics say otherwise – 29% of B2B traffic Continue reading

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What can AdWords do for ME?

What can AdWords do for ME?

It’s a fair question, and one that we get asked frequently. The industrial services sector is filled with businesses that range in size, revenue, staff, and almost every measurable available. Our clients range from small family shops to large, international Continue reading

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Quiz: FAQ page or no FAQ Page?

Quiz: FAQ page or no FAQ Page?

If you’re in industrial manufacturing, and you answered yes, then you’re correct: You do need a FAQ (frequently asked questions) page. Why? Because without one, you risk losing prospects in the early stages of the buying cycle. I’ll break down Continue reading

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Driving Traffic Vs. Converting Traffic: The Difference You May Be Missing

Driving Traffic Vs. Converting Traffic: The Difference You May Be Missing

The online sales funnel can be broken down and analyzed into countless steps. But, for most industrial manufacturers, there are two main goals: Attract visitors to your website, and get those visitors to convert to RFQs and ultimately sales! Many Continue reading

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