Driving Traffic Vs. Converting Traffic: The Difference You May Be Missing

Driving Traffic Vs. Converting Traffic: The Difference You May Be Missing

The online sales funnel can be broken down and analyzed into countless steps. But, for most industrial manufacturers, there are two main goals: Attract visitors to your website, and get those visitors to convert to RFQs and ultimately sales! Many Continue reading

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Why Active PPC Management is Non-Negotiable

Why Active PPC Management is Non-Negotiable

For those who think they can just set up their PPC campaigns and let the search engine do the rest, I have a story for you. Once upon a time, there was a Google AdWords campaign with a seemingly harmless Continue reading

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Why Your AdWords Account is Missing the Mark

Why Your AdWords Account is Missing the Mark

Google AdWords is one of the most straight forward marketing tools around. By bidding on keywords, you can place your ads in front of prospective buyers with a targeted message and measurable results. So why do so many companies struggle Continue reading

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