What Determines The Placement Of My Google Search Ads?

What Determines The Placement Of My Google Search Ads?

For those new to search engine marketing, Google positions paid ads in the top four spots of their search results (see screenshot below). Sometimes, when our clients search their keywords and find their ads showing up second or third Continue reading

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Top 5 Reasons Your Company Needs PPC Advertising

How’s your search engine positioning? When customers search Google or Bing for your offerings, do you show up in the top four spots? Unless you have PPC advertising, the answer is no. These coveted positions are paid for by companies Continue reading

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Is Your Website Actively Hurting Your Business?

When industrial companies first started building websites, they were simply an online catalog to showcase their items through another medium. Since then we have seen some major changes in how websites interact with search engines, but, sadly, a larger than Continue reading

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Bing Ads vs. Google AdWords: Which is Best for Your Company?

Bing Ads vs. Google AdWords: Which is Best for Your Company?

Google and Bing are the world’s most popular search engines, both offering pay-per-click (PPC) advertising for companies to appear on the results page. So, which search engine should you use to advertise your business? Or, should you have both? Continue reading

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To Hire Or To Outsource: That is the question

Web marketing is easier than ever in today’s world. CMS systems make website design as easy as drag and drop, Google Analytics offers more insight than ever, and the functionality of web tools is more advanced than ever. These tools Continue reading

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Four Insights to Give Your PPC Manager to Increase Your ROI

Four Insights to Give Your PPC Manager to Increase Your ROI

We’re experts on digital marketing. We know how to make PPC campaigns effective and draw in relevant traffic to the right landing pages. No matter how good we are at our jobs though, we’re never going to know your business Continue reading

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Search Engine Marketing: What is PPC?

Search Engine Marketing: What is PPC?

Pay-per-click (PPC) advertising, also commonly referred to as paid placement, is a fairly complex world, if you want to understand the ins and outs of it all. You can easily get overwhelmed trying to grasp new terms like sitelinks, callouts, Continue reading

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