When industrial companies first started building websites, they were simply an online catalog to showcase their items through another medium. Since then we have seen some major changes in how websites interact with search engines, but, sadly, a larger than
To Hire Or To Outsource: That is the question
Web marketing is easier than ever in today’s world. CMS systems make website design as easy as drag and drop, Google Analytics offers more insight than ever, and the functionality of web tools is more advanced than ever. These tools
What can AdWords do for ME?
It’s a fair question, and one that we get asked frequently. The industrial services sector is filled with businesses that range in size, revenue, staff, and almost every measurable available. Our clients range from small family shops to large, international
Driving Traffic Vs. Converting Traffic: The Difference You May Be Missing
The online sales funnel can be broken down and analyzed into countless steps. But, for most industrial manufacturers, there are two main goals: Attract visitors to your website, and get those visitors to convert to RFQs and ultimately sales! Many
The Web-Kare Team Is Growing!
Web-Kare has been growing rapidly over the past few years. Back in 2015, we added two new members, Adam and Jen, to the team. Each of them brought a unique set of skills to the company, increasing Web-Kare’s versatility and
Why Your AdWords Account is Missing the Mark
Google AdWords is one of the most straight forward marketing tools around. By bidding on keywords, you can place your ads in front of prospective buyers with a targeted message and measurable results. So why do so many companies struggle