When designing our clients’ websites, we often recommend having a quick contact form on every product page. These forms aren’t long. They just ask for very basic information – name, company, email — and include a box for visitors to
Is Your Website Actively Hurting Your Business?
When industrial companies first started building websites, they were simply an online catalog to showcase their items through another medium. Since then we have seen some major changes in how websites interact with search engines, but, sadly, a larger than
Quiz: FAQ page or no FAQ Page?
If you’re in industrial manufacturing, and you answered yes, then you’re correct: You do need a FAQ (frequently asked questions) page. Why? Because without one, you risk losing prospects in the early stages of the buying cycle. I’ll break down
Driving Traffic Vs. Converting Traffic: The Difference You May Be Missing
The online sales funnel can be broken down and analyzed into countless steps. But, for most industrial manufacturers, there are two main goals: Attract visitors to your website, and get those visitors to convert to RFQs and ultimately sales! Many