Are Bots Clicking On My Ads And Spending My Budget?

When we’re signing up new clients for PPC, we often get asked about bots. They’ll say: how do I know bots aren’t spending all my budget? The reason I say this question usually comes from new clients is because our Continue reading

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Landing Page Essentials


Are your landing pages generating sales? If not, you may be missing a key element on our checklist. Based on our experience designing and marketing profitable websites, we’ve put together this guide for crafting landing pages that convert. Here’s our Continue reading

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What Determines The Placement Of My Google Search Ads?

What Determines The Placement Of My Google Search Ads?

For those new to search engine marketing, Google positions paid ads in the top four spots of their search results (see screenshot below). Sometimes, when our clients search their keywords and find their ads showing up second or third Continue reading

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Top 5 Tips for Formatting Quick Contact Forms

Top 5 Tips for Formatting Quick Contact Forms

Quick contact forms come in a variety of formats, depending on the industry and the goal. For that reason, there’s no strict set of rules for creating effective forms. Instead, we’ve put together a list of best practices to keep Continue reading

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The Case for Adding Quick Contact Forms to Your Website

When designing our clients’ websites, we often recommend having a quick contact form on every product page. These forms aren’t long. They just ask for very basic information – name, company, email — and include a box for visitors to Continue reading

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Top 5 Reasons Your Company Needs PPC Advertising

How’s your search engine positioning? When customers search Google or Bing for your offerings, do you show up in the top four spots? Unless you have PPC advertising, the answer is no. These coveted positions are paid for by companies Continue reading

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Bing Ads vs. Google AdWords: Which is Best for Your Company?

Bing Ads vs. Google AdWords: Which is Best for Your Company?

Google and Bing are the world’s most popular search engines, both offering pay-per-click (PPC) advertising for companies to appear on the results page. So, which search engine should you use to advertise your business? Or, should you have both? Continue reading

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Four Insights to Give Your PPC Manager to Increase Your ROI

Four Insights to Give Your PPC Manager to Increase Your ROI

We’re experts on digital marketing. We know how to make PPC campaigns effective and draw in relevant traffic to the right landing pages. No matter how good we are at our jobs though, we’re never going to know your business Continue reading

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Search Engine Marketing: What is PPC?

Search Engine Marketing: What is PPC?

Pay-per-click (PPC) advertising, also commonly referred to as paid placement, is a fairly complex world, if you want to understand the ins and outs of it all. You can easily get overwhelmed trying to grasp new terms like sitelinks, callouts, Continue reading

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Calling all B2B: Proof You Need a Mobile Friendly Website

Calling all B2B: Proof You Need a Mobile Friendly Website

Yes, B2B companies, we’re talking to you specifically. We’ve noticed a prevailing thought in your industry that having a mobile friendly website isn’t necessary because “your buyers don’t search on mobile.” Modern statistics say otherwise – 29% of B2B traffic Continue reading

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