Making Industrial Websites Profitable
So many times people have written about the “death” of SEO. However, while SEO has changed over the years, it is still alive and thriving. In fact, more and more people are looking to get their website optimized to stretch
Buying manufacturing goods and services is not like buying a new pair of shoes. It’s never a matter of “liking” a product, but rather determining if the product is right for your application. With that in mind, let’s look at
Let’s face it, whether you’re a manufacturer or a florist, the bottom line is that your company survives on sales. The sales process for manufacturing companies and manufacturing service companies, however, is a bit different than buying a bouquet. The
Part 5: Website Launch & Cleanup Okay, you have your website all designed and it looks phenomenal. So you want your designer to flip the switch and put it live. Hmmm, let’s think about that for a second. First, let’s
Part 4: SEO (Search Engine Optimization) I’m sure you’ve heard the term SEO or Search Engine Optimization. You may think that this is some magical formula applied to your website to bring it up on the first page of every
Part 3: Designing to Meet Your Goals In part 2, we talked about defining specific goals that you want your website to achieve. The goals need to align both with what you want to sell and what your potential customers
Part 2: Setting Goals In part 1 we discussed gathering data about how your website is currently being used by site visitors. By now you should have a fairly good idea of where the “trouble spots” are on your current
PART 1 of a 6 part series Part 1: Data Gathering Everyone wants a successful website – one that will bring in sales or sales potential. Unfortunately, many people think in terms of how the site “looks” will make a
Are your landing pages generating sales? If not, you may be missing a key element on our checklist. Based on our experience designing and marketing profitable websites, we’ve put together this guide for crafting landing pages that convert. Here’s our
Quick contact forms come in a variety of formats, depending on the industry and the goal. For that reason, there’s no strict set of rules for creating effective forms. Instead, we’ve put together a list of best practices to keep