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I2I Marketing

Top 5 Tips for Formatting Quick Contact Forms

Top 5 Tips for Formatting Quick Contact Forms

Quick contact forms come in a variety of formats, depending on the industry and the goal. For that reason, there’s no strict set of rules for creating effective forms. Instead, we’ve put together a list of best practices to keep

Kaleigh Brown November 28, 2017 Website Optimization Read more

The Case for Adding Quick Contact Forms to Your Website

When designing our clients’ websites, we often recommend having a quick contact form on every product page. These forms aren’t long. They just ask for very basic information – name, company, email — and include a box for visitors to

Kaleigh Brown November 15, 2017November 15, 2017 Website Optimization Read more

Is Your Website Actively Hurting Your Business?

When industrial companies first started building websites, they were simply an online catalog to showcase their items through another medium. Since then we have seen some major changes in how websites interact with search engines, but, sadly, a larger than

Adam Zippin October 25, 2017October 25, 2017 Search Engine Marketing, Website Optimization Read more

To Hire Or To Outsource: That is the question

Web marketing is easier than ever in today’s world. CMS systems make website design as easy as drag and drop, Google Analytics offers more insight than ever, and the functionality of web tools is more advanced than ever. These tools

Adam Zippin October 5, 2017October 6, 2017 Search Engine Marketing, Website Optimization Read more

Four Insights to Give Your PPC Manager to Increase Your ROI

Four Insights to Give Your PPC Manager to Increase Your ROI

We’re experts on digital marketing. We know how to make PPC campaigns effective and draw in relevant traffic to the right landing pages. No matter how good we are at our jobs though, we’re never going to know your business

Kaleigh Brown September 27, 2017September 27, 2017 Search Engine Marketing Read more

Calling all B2B: Proof You Need a Mobile Friendly Website

Calling all B2B: Proof You Need a Mobile Friendly Website

Yes, B2B companies, we’re talking to you specifically. We’ve noticed a prevailing thought in your industry that having a mobile friendly website isn’t necessary because “your buyers don’t search on mobile.” Modern statistics say otherwise – 29% of B2B traffic

Kaleigh Brown September 4, 2017September 5, 2017 Website Optimization Read more

Quiz: FAQ page or no FAQ Page?

Need to advance in search results?

If you’re in industrial manufacturing, and you answered yes, then you’re correct: You do need a FAQ (frequently asked questions) page. Why? Because without one, you risk losing prospects in the early stages of the buying cycle. I’ll break down

Kaleigh Brown August 17, 2017August 17, 2017 Website Optimization Read more

Why Active PPC Management is Non-Negotiable

Why Active PPC Management is Non-Negotiable

For those who think they can just set up their PPC campaigns and let the search engine do the rest, I have a story for you. Once upon a time, there was a Google AdWords campaign with a seemingly harmless

Kaleigh Brown August 3, 2017August 2, 2017 AdWords Advice Read more

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