For those who think they can just set up their PPC campaigns and let the search engine do the rest, I have a story for you. Once upon a time, there was a Google AdWords campaign with a seemingly harmless
Why Active PPC Management is Non-Negotiable
Why Your AdWords Account is Missing the Mark
Google AdWords is one of the most straight forward marketing tools around. By bidding on keywords, you can place your ads in front of prospective buyers with a targeted message and measurable results. So why do so many companies struggle