Calling all B2B: Proof You Need a Mobile Friendly Website

Calling all B2B: Proof You Need a Mobile Friendly Website

Yes, B2B companies, we’re talking to you specifically. We’ve noticed a prevailing thought in your industry that having a mobile friendly website isn’t necessary because “your buyers don’t search on mobile.” Modern statistics say otherwise – 29% of B2B traffic Continue reading

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What can AdWords do for ME?

What can AdWords do for ME?

It’s a fair question, and one that we get asked frequently. The industrial services sector is filled with businesses that range in size, revenue, staff, and almost every measurable available. Our clients range from small family shops to large, international Continue reading

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Quiz: FAQ page or no FAQ Page?

Quiz: FAQ page or no FAQ Page?

If you’re in industrial manufacturing, and you answered yes, then you’re correct: You do need a FAQ (frequently asked questions) page. Why? Because without one, you risk losing prospects in the early stages of the buying cycle. I’ll break down Continue reading

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Driving Traffic Vs. Converting Traffic: The Difference You May Be Missing

Driving Traffic Vs. Converting Traffic: The Difference You May Be Missing

The online sales funnel can be broken down and analyzed into countless steps. But, for most industrial manufacturers, there are two main goals: Attract visitors to your website, and get those visitors to convert to RFQs and ultimately sales! Many Continue reading

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Why Active PPC Management is Non-Negotiable

Why Active PPC Management is Non-Negotiable

For those who think they can just set up their PPC campaigns and let the search engine do the rest, I have a story for you. Once upon a time, there was a Google AdWords campaign with a seemingly harmless Continue reading

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Why Your AdWords Account is Missing the Mark

Why Your AdWords Account is Missing the Mark

Google AdWords is one of the most straight forward marketing tools around. By bidding on keywords, you can place your ads in front of prospective buyers with a targeted message and measurable results. So why do so many companies struggle Continue reading

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