Are Bots Clicking On My Ads And Spending My Budget?

When we’re signing up new clients for PPC, we often get asked about bots. They’ll say: how do I know bots aren’t spending all my budget? The reason I say this question usually comes from new clients is because our Continue reading

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Landing Page Essentials


Are your landing pages generating sales? If not, you may be missing a key element on our checklist. Based on our experience designing and marketing profitable websites, we’ve put together this guide for crafting landing pages that convert. Here’s our Continue reading

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Top 5 Tips for Formatting Quick Contact Forms

Top 5 Tips for Formatting Quick Contact Forms

Quick contact forms come in a variety of formats, depending on the industry and the goal. For that reason, there’s no strict set of rules for creating effective forms. Instead, we’ve put together a list of best practices to keep Continue reading

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Top 5 Reasons Your Company Needs PPC Advertising

How’s your search engine positioning? When customers search Google or Bing for your offerings, do you show up in the top four spots? Unless you have PPC advertising, the answer is no. These coveted positions are paid for by companies Continue reading

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Is Your Website Actively Hurting Your Business?

When industrial companies first started building websites, they were simply an online catalog to showcase their items through another medium. Since then we have seen some major changes in how websites interact with search engines, but, sadly, a larger than Continue reading

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Four Insights to Give Your PPC Manager to Increase Your ROI

Four Insights to Give Your PPC Manager to Increase Your ROI

We’re experts on digital marketing. We know how to make PPC campaigns effective and draw in relevant traffic to the right landing pages. No matter how good we are at our jobs though, we’re never going to know your business Continue reading

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Calling all B2B: Proof You Need a Mobile Friendly Website

Calling all B2B: Proof You Need a Mobile Friendly Website

Yes, B2B companies, we’re talking to you specifically. We’ve noticed a prevailing thought in your industry that having a mobile friendly website isn’t necessary because “your buyers don’t search on mobile.” Modern statistics say otherwise – 29% of B2B traffic Continue reading

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What can AdWords do for ME?

What can AdWords do for ME?

It’s a fair question, and one that we get asked frequently. The industrial services sector is filled with businesses that range in size, revenue, staff, and almost every measurable available. Our clients range from small family shops to large, international Continue reading

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Quiz: FAQ page or no FAQ Page?

Quiz: FAQ page or no FAQ Page?

If you’re in industrial manufacturing, and you answered yes, then you’re correct: You do need a FAQ (frequently asked questions) page. Why? Because without one, you risk losing prospects in the early stages of the buying cycle. I’ll break down Continue reading

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Driving Traffic Vs. Converting Traffic: The Difference You May Be Missing

Driving Traffic Vs. Converting Traffic: The Difference You May Be Missing

The online sales funnel can be broken down and analyzed into countless steps. But, for most industrial manufacturers, there are two main goals: Attract visitors to your website, and get those visitors to convert to RFQs and ultimately sales! Many Continue reading

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