For those who think they can just set up their PPC campaigns and let the search engine do the rest, I have a story for you. Once upon a time, there was a Google AdWords campaign with a seemingly harmless Continue reading →
Google AdWords is one of the most straight forward marketing tools around. By bidding on keywords, you can place your ads in front of prospective buyers with a targeted message and measurable results. So why do so many companies struggle Continue reading →
The answer is: Probably. Why? Because seventy percent of B2B websites don’t have a call-to-action (CTA), which is very, very wrong. In fact, every landing page should have a clear CTA, preferably one that is easily visible and interesting.