Are Bots Clicking On My Ads And Spending My Budget?

When we’re signing up new clients for PPC, we often get asked about bots. They’ll say: how do I know bots aren’t spending all my budget? The reason I say this question usually comes from new clients is because our Continue reading

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Top 5 Tips for Formatting Quick Contact Forms

Top 5 Tips for Formatting Quick Contact Forms

Quick contact forms come in a variety of formats, depending on the industry and the goal. For that reason, there’s no strict set of rules for creating effective forms. Instead, we’ve put together a list of best practices to keep Continue reading

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Is Your Website Actively Hurting Your Business?

When industrial companies first started building websites, they were simply an online catalog to showcase their items through another medium. Since then we have seen some major changes in how websites interact with search engines, but, sadly, a larger than Continue reading

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Bing Ads vs. Google AdWords: Which is Best for Your Company?

Bing Ads vs. Google AdWords: Which is Best for Your Company?

Google and Bing are the world’s most popular search engines, both offering pay-per-click (PPC) advertising for companies to appear on the results page. So, which search engine should you use to advertise your business? Or, should you have both? Continue reading

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Why Your AdWords Account is Missing the Mark

Why Your AdWords Account is Missing the Mark

Google AdWords is one of the most straight forward marketing tools around. By bidding on keywords, you can place your ads in front of prospective buyers with a targeted message and measurable results. So why do so many companies struggle Continue reading

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