Making Industrial Websites Profitable
For those new to search engine marketing, Google positions paid ads in the top four spots of their search results (see screenshot below). Sometimes, when our clients search their keywords and find their ads showing up second or third instead of
Google and Bing are the world’s most popular search engines, both offering pay-per-click (PPC) advertising for companies to appear on the results page. So, which search engine should you use to advertise your business? Or, should you have both? Well,
Pay-per-click (PPC) advertising, also commonly referred to as paid placement, is a fairly complex world, if you want to understand the ins and outs of it all. You can easily get overwhelmed trying to grasp new terms like sitelinks, callouts,