Part 4: SEO (Search Engine Optimization) I’m sure you’ve heard the term SEO or Search Engine Optimization. You may think that this is some magical formula applied to your website to bring it up on the first page of every
Building A Better Website
Building A Better Website
Part 3: Designing to Meet Your Goals In part 2, we talked about defining specific goals that you want your website to achieve. The goals need to align both with what you want to sell and what your potential customers
Building A Better Website
Part 2: Setting Goals In part 1 we discussed gathering data about how your website is currently being used by site visitors. By now you should have a fairly good idea of where the “trouble spots” are on your current
Landing Page Essentials
Are your landing pages generating sales? If not, you may be missing a key element on our checklist. Based on our experience designing and marketing profitable websites, we’ve put together this guide for crafting landing pages that convert. Here’s our
Calling all B2B: Proof You Need a Mobile Friendly Website
Yes, B2B companies, we’re talking to you specifically. We’ve noticed a prevailing thought in your industry that having a mobile friendly website isn’t necessary because “your buyers don’t search on mobile.” Modern statistics say otherwise – 29% of B2B traffic
Quiz: FAQ page or no FAQ Page?
If you’re in industrial manufacturing, and you answered yes, then you’re correct: You do need a FAQ (frequently asked questions) page. Why? Because without one, you risk losing prospects in the early stages of the buying cycle. I’ll break down