Part 4: SEO (Search Engine Optimization) I’m sure you’ve heard the term SEO or Search Engine Optimization. You may think that this is some magical formula applied to your website to bring it up on the first page of every
Building A Better Website
Building A Better Website
Part 3: Designing to Meet Your Goals In part 2, we talked about defining specific goals that you want your website to achieve. The goals need to align both with what you want to sell and what your potential customers
Building A Better Website
Part 2: Setting Goals In part 1 we discussed gathering data about how your website is currently being used by site visitors. By now you should have a fairly good idea of where the “trouble spots” are on your current
Building A Better Website
PART 1 of a 6 part series Part 1: Data Gathering Everyone wants a successful website – one that will bring in sales or sales potential. Unfortunately, many people think in terms of how the site “looks” will make a
Landing Page Essentials
Are your landing pages generating sales? If not, you may be missing a key element on our checklist. Based on our experience designing and marketing profitable websites, we’ve put together this guide for crafting landing pages that convert. Here’s our
The Case for Adding Quick Contact Forms to Your Website
When designing our clients’ websites, we often recommend having a quick contact form on every product page. These forms aren’t long. They just ask for very basic information – name, company, email — and include a box for visitors to
To Hire Or To Outsource: That is the question
Web marketing is easier than ever in today’s world. CMS systems make website design as easy as drag and drop, Google Analytics offers more insight than ever, and the functionality of web tools is more advanced than ever. These tools
Calling all B2B: Proof You Need a Mobile Friendly Website
Yes, B2B companies, we’re talking to you specifically. We’ve noticed a prevailing thought in your industry that having a mobile friendly website isn’t necessary because “your buyers don’t search on mobile.” Modern statistics say otherwise – 29% of B2B traffic