Sounds like a great idea, right? Some agency approaches you with an offer to give you a free audit of your Google Ad campaigns. If you’re already using an agency, you think, “Why not, maybe this agency will spot something
Are Bots Clicking On My Ads And Spending My Budget?
When we’re signing up new clients for PPC, we often get asked about bots. They’ll say: how do I know bots aren’t spending all my budget? The reason I say this question usually comes from new clients is because our
Landing Page Essentials
Are your landing pages generating sales? If not, you may be missing a key element on our checklist. Based on our experience designing and marketing profitable websites, we’ve put together this guide for crafting landing pages that convert. Here’s our
What Determines The Placement Of My Google Search Ads?
For those new to search engine marketing, Google positions paid ads in the top four spots of their search results (see screenshot below). Sometimes, when our clients search their keywords and find their ads showing up second or third instead of
Bing Ads vs. Google AdWords: Which is Best for Your Company?
Google and Bing are the world’s most popular search engines, both offering pay-per-click (PPC) advertising for companies to appear on the results page. So, which search engine should you use to advertise your business? Or, should you have both? Well,
What can AdWords do for ME?
It’s a fair question, and one that we get asked frequently. The industrial services sector is filled with businesses that range in size, revenue, staff, and almost every measurable available. Our clients range from small family shops to large, international
Driving Traffic Vs. Converting Traffic: The Difference You May Be Missing
The online sales funnel can be broken down and analyzed into countless steps. But, for most industrial manufacturers, there are two main goals: Attract visitors to your website, and get those visitors to convert to RFQs and ultimately sales! Many
Why Active PPC Management is Non-Negotiable
For those who think they can just set up their PPC campaigns and let the search engine do the rest, I have a story for you. Once upon a time, there was a Google AdWords campaign with a seemingly harmless
Why Your AdWords Account is Missing the Mark
Google AdWords is one of the most straight forward marketing tools around. By bidding on keywords, you can place your ads in front of prospective buyers with a targeted message and measurable results. So why do so many companies struggle