Google and Bing are the world’s most popular search engines, both offering pay-per-click (PPC) advertising for companies to appear on the results page. So, which search engine should you use to advertise your business? Or, should you have both? Well,
To Hire Or To Outsource: That is the question
Web marketing is easier than ever in today’s world. CMS systems make website design as easy as drag and drop, Google Analytics offers more insight than ever, and the functionality of web tools is more advanced than ever. These tools
Calling all B2B: Proof You Need a Mobile Friendly Website
Yes, B2B companies, we’re talking to you specifically. We’ve noticed a prevailing thought in your industry that having a mobile friendly website isn’t necessary because “your buyers don’t search on mobile.” Modern statistics say otherwise – 29% of B2B traffic
Are You Doing Call-to-Actions Wrong?
The answer is: Probably. Why? Because seventy percent of B2B websites don’t have a call-to-action (CTA), which is very, very wrong. In fact, every landing page should have a clear CTA, preferably one that is easily visible and interesting. All