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inbound marketing

Bing Ads vs. Google AdWords: Which is Best for Your Company?

Bing Ads vs. Google AdWords: Which is Best for Your Company?

Google and Bing are the world’s most popular search engines, both offering pay-per-click (PPC) advertising for companies to appear on the results page. So, which search engine should you use to advertise your business? Or, should you have both? Well,

Kaleigh Brown October 18, 2017October 19, 2017 AdWords Advice, Search Engine Marketing Read more

To Hire Or To Outsource: That is the question

Web marketing is easier than ever in today’s world. CMS systems make website design as easy as drag and drop, Google Analytics offers more insight than ever, and the functionality of web tools is more advanced than ever. These tools

Adam Zippin October 5, 2017October 6, 2017 Search Engine Marketing, Website Optimization Read more

Calling all B2B: Proof You Need a Mobile Friendly Website

Calling all B2B: Proof You Need a Mobile Friendly Website

Yes, B2B companies, we’re talking to you specifically. We’ve noticed a prevailing thought in your industry that having a mobile friendly website isn’t necessary because “your buyers don’t search on mobile.” Modern statistics say otherwise – 29% of B2B traffic

Kaleigh Brown September 4, 2017September 5, 2017 Website Optimization Read more

Are You Doing Call-to-Actions Wrong?

Are You Doing Call-to-Actions Wrong?

The answer is: Probably. Why? Because seventy percent of B2B websites don’t have a call-to-action (CTA), which is very, very wrong. In fact, every landing page should have a clear CTA, preferably one that is easily visible and interesting. All

Kaleigh Brown July 13, 2017July 25, 2017 Landing Pages Read more

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