For those new to search engine marketing, Google positions paid ads in the top four spots of their search results (see screenshot below). Sometimes, when our clients search their keywords and find their ads showing up second or third instead of
Bing Ads vs. Google AdWords: Which is Best for Your Company?
Google and Bing are the world’s most popular search engines, both offering pay-per-click (PPC) advertising for companies to appear on the results page. So, which search engine should you use to advertise your business? Or, should you have both? Well,
Four Insights to Give Your PPC Manager to Increase Your ROI
We’re experts on digital marketing. We know how to make PPC campaigns effective and draw in relevant traffic to the right landing pages. No matter how good we are at our jobs though, we’re never going to know your business
Why Active PPC Management is Non-Negotiable
For those who think they can just set up their PPC campaigns and let the search engine do the rest, I have a story for you. Once upon a time, there was a Google AdWords campaign with a seemingly harmless