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PPC Advice

What Determines The Placement Of My Google Search Ads?

What Determines The Placement Of My Google Search Ads?

For those new to search engine marketing, Google positions paid ads in the top four spots of their search results (see screenshot below). Sometimes, when our clients search their keywords and find their ads showing up second or third instead of

Kaleigh Brown December 13, 2017December 13, 2017 AdWords Advice, Search Engine Marketing Read more

Bing Ads vs. Google AdWords: Which is Best for Your Company?

Bing Ads vs. Google AdWords: Which is Best for Your Company?

Google and Bing are the world’s most popular search engines, both offering pay-per-click (PPC) advertising for companies to appear on the results page. So, which search engine should you use to advertise your business? Or, should you have both? Well,

Kaleigh Brown October 18, 2017October 19, 2017 AdWords Advice, Search Engine Marketing Read more

Four Insights to Give Your PPC Manager to Increase Your ROI

Four Insights to Give Your PPC Manager to Increase Your ROI

We’re experts on digital marketing. We know how to make PPC campaigns effective and draw in relevant traffic to the right landing pages. No matter how good we are at our jobs though, we’re never going to know your business

Kaleigh Brown September 27, 2017September 27, 2017 Search Engine Marketing Read more

Why Active PPC Management is Non-Negotiable

Why Active PPC Management is Non-Negotiable

For those who think they can just set up their PPC campaigns and let the search engine do the rest, I have a story for you. Once upon a time, there was a Google AdWords campaign with a seemingly harmless

Kaleigh Brown August 3, 2017August 2, 2017 AdWords Advice Read more

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