Making Industrial Websites Profitable
Both Google and Bing are beginning to allow expanded paid placement ads across their Google Ads and Bing Ads platforms respectfully. A little over two years ago Google led the charge by increasing the number of
When we’re signing up new clients for PPC, we often get asked about bots. They’ll say: how do I know bots aren’t spending all my budget? The reason I say this question usually comes from new clients is because our
For those new to search engine marketing, Google positions paid ads in the top four spots of their search results (see screenshot below). Sometimes, when our clients search their keywords and find their ads showing up second or third instead of
How’s your search engine positioning? When customers search Google or Bing for your offerings, do you show up in the top four spots? Unless you have PPC advertising, the answer is no. These coveted positions are paid for by companies
Google and Bing are the world’s most popular search engines, both offering pay-per-click (PPC) advertising for companies to appear on the results page. So, which search engine should you use to advertise your business? Or, should you have both? Well,
We’re experts on digital marketing. We know how to make PPC campaigns effective and draw in relevant traffic to the right landing pages. No matter how good we are at our jobs though, we’re never going to know your business
Pay-per-click (PPC) advertising, also commonly referred to as paid placement, is a fairly complex world, if you want to understand the ins and outs of it all. You can easily get overwhelmed trying to grasp new terms like sitelinks, callouts,
It’s a fair question, and one that we get asked frequently. The industrial services sector is filled with businesses that range in size, revenue, staff, and almost every measurable available. Our clients range from small family shops to large, international
For those who think they can just set up their PPC campaigns and let the search engine do the rest, I have a story for you. Once upon a time, there was a Google AdWords campaign with a seemingly harmless
The answer is: Probably. Why? Because seventy percent of B2B websites don’t have a call-to-action (CTA), which is very, very wrong. In fact, every landing page should have a clear CTA, preferably one that is easily visible and interesting. All